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JAPANESE CURRY is now
attracting worldwide attention.
Offering its amazing variety from Shibuya,
JAPANESE CURRY evolves from here!

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“Japanese Curry” is now attracting worldwide attention.

In the United States, it is said to be the "perfect food," and in the UK, katsu curry has gained popularity and is considered a national dish. However, there have been very few opportunities for Japan's diverse curry culture to be communicated overseas.

On the other hand, in Japan, the resilience of the "curry" food genre is becoming more noticeable amidst the restaurant industry hit by Covid-19 pandemic. Curry can incorporate a variety of ingredients with little food loss, is suitable for takeout, delivery, and freezing, and can crossover between different cultures and food genres.

Curry as a "food alternative" will continue to attract more and more attention as more and more izakayas and bars, which are now struggling with limited operation hours, offer curry for lunch or as an alternative dish.

JAPANESE CURRY FESTIVAL Producer :
Hiroaki Matsu(The Curry Cell)

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Hiroaki Matsu

The Curry Cell /
Hiroaki Matsu

Pursuing all kinds of curry and strange creatures, he has visited more than 4,000 curry restaurants throughout Japan and abroad. He is the living “spice radar” by nature, and has been featured in many magazines and TV programs on curry.

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